The "SEO Consultants Directory" is often a directory of both available SEO Companies and Job Vacancies organized based on country. Additionally, they provide links to blogs and host articles related to the market. Since their admission criteria is strict (ie they look at the quality of backlinks rather than quantity), those SEO Industry are listed by choices likely to end up reputable themselves. However, given that they obtain revenue through advertising, it is feasible that the data may be slightly biased.
"Honest SEO" on the other hand doesn't obtain revenue from advertisements and its particular details are provided within a creative commons licence. This source of information thus remains probably be unbiased. However, they simply appeal to the UK Seo industry. The "Bruce Clay code of ethics" was intended as a standard for all those SEO companies. However since this code of ethics was itself developed by a search engine optimisation company instead of a not for profit organisation like Honest SEO, it it no industry standard. The Bruce Clay Code Of Ethics sets out a listing of practices that should be expected off any reputable online marketing provider, for example... SEO companies must obey the principles of engines like google and directories rather than spam. They need to not mislead the customer, harm their site, infringe copyrights or violate any laws Search engine marketing consultants must not exaggerate their unique abilities such as guaranteeing top search engine rank for competitive keyphrases, or set unreasonable client expectations. SEO companies must not imply testimonial support for your SEO practitioner with no client's awareness These statements have described a little subset of better known industry associations and unions for online marketing companies from those who are not for profit, to those that deliver valid but possibly biased or self promoting information.